Pharma hires novelist to write horror bk. on Canadian drugs [View All]

[donsu]

http://www.huffingtonpost.com/2005/10/27/pharmaceutical-associatio_n_9608.html


Pharmaceutical Association Pays Novelist To Write Horror Story About Importing Drugs From Canada...

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That seemed to be the case when the Pharmaceutical Research and Manufacturers of America, or PhRMA, hooked up with Michael Viner.

Drug companies aren't known for their devotion to the Platonic ideal of truth. Just look at their TV ad campaign on behalf of the self-serving prescription discount plan they've placed on next month's ballot (Proposition 78), which they represent as a selfless contribution to the public weal.

Viner is an old hand at tabloid book publishing. His early venture, Los Angeles-based Dove Entertainment, became the go-to place for tell-all books related to O.J. Simpson, Heidi Fleiss and other L.A. notoriosi. In 1996, he and his wife, the actress Deborah Raffin, founded New Millennium Entertainment, which published such works as "Burning Down My Master's House," a memoir by the disgraced New York Times reporter Jayson Blair. (Raffin filed for divorce last year.)

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According to the proposal, PhRMA would pay Phoenix a six-figure sum for the marketing and production of a written-to-order fictional thriller. The plotline was what Hollywood would term high-concept — a group of shadowy terrorists conspires to murder thousands of Americans by poisoning the medicine they're importing from Canada to beat U.S. drug prices. (Think "True Lies" meets the Physicians Desk Reference.)
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america is a crime scene