Reply #42: Some points on Framing and why GOP succeeds at it [View All]

[OHdem10]

It is easier for Gop because they are better organized top
down.

Let us say the WH or the Party Apparatus(RNC) want to 'sell"
and idea a point whatever and I am trying to anticpate what
they are doing or where they are going.

First of all, I have chosen to monitor TV. This is where
the majoity of voters get their information. Voters are
not like activists. Activists read newspaper after
newspaer, check internet comparing. American people
do not do this. If they watch the news on TV , we are lucky.

If you want to sell an idea, where are you going ??? American
Television. GEts you the most potential buyers.

Based on this I started monitoring all TV so I could see
what the American people know on a topic and what they have
been sold.

Here goes. 1. Watch and Listen for patterns--repitition of
certain words or phrases. When I begin to pick up a word
or phrase being repeated REPEATED, my antennae go up. When
I move from channel to channel and pick up a Theme THEME
then I know I am onto something.

If you have been paying attention over the last month, esp.
last 3 weeks. The War is unpopular and majority wish to
bring the troops home. Yet the Gop stay right on the War
and never flinch. They know if they have any chance at all
of winning the nexr election, War, Strength, Terrorism are
their winning issues. They must keep their base with them.

The GOP WH and Party Leaders, RNC give the Media their
"new" items and "stories" . Very clevely they have selectd
the "KEY WORDS" These are the words they want the Media
to Emphasis and Repeat over and over. Key word get permanently
fixed in Americans Minds very easily. Pretty soon it is
"truth". Patterns, Key Words, Repitition and Theme--you
have a frme. Iran, supports Terrorism, Iran, threat to Israeld
Iran , problem in Iraq, Iran, killing our soldiers, Iran, Terrorism , Should we bomb? War With Iran . Iran, Problem
in Iraq. Iran, seeks power in Iraq . War with Iran???
Bomb Iran? Listen to this 24 7 on all TV Channels.

They have just about convinced the American People(TV Viewers)
that War with Iran is OK and we will end up boming Iran.

Where are Democrats. DO they Agree or disagree?

How are they going to reframe the argument??

This is how the GOP can possibly win the next election.

You can do the same. Compare stories in Newspaper, look
for "Key Word", Repittio, the THEME.


The GOP Campaign