Reply #91: Here are a few [View All]

[groovedaddy]

1/3 of high school graduates never read another book for the rest of their lives.

42 percent of college graduates never read another book after college.

80 percent of U.S. families did not buy or read a book last year.

70 percent of U.S. adults have not been in a bookstore in the last five years.
http://www.jenkinsgroupinc.com/

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More Americans choose local television news as one of their top three sources for news than any
other form of traditional or new media, according to The Future of News Survey conducted for the
Radio and Television News Directors Foundation. A total of 65.5 percent named local television news,
compared with 28.4 percent who named local newspapers and 28.3 percent who named national network
television news. The Internet was one of the top three choices for 11.2 percent of those surveyed.
The study, conducted by Prof. Bob Papper at Ball State University, included a sample of 1,000 adults --
half under the age of 25. Only 3% said they read a blog daily; only 5% have watched news on a small
screen. Papper said 40% of the TV news directors thought small screen gizmo-viewing was common.
Source: Marketwatch

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Ball State University Middletown Media Studies 2 (Sept.26. 2005)

Here are the overall amounts of media minutes spent per user per day
according to the 5,000 hours of observations recorded by the project researchers:

Television: 240.9 minutes
Any computer use: 135.8 minutes
All Internet: 93.4 minutes
Radio: 80.0 minutes
Music : 65.1 minutes
Phone, includes cell: 42.2 minutes
All print media: 32.8 minutes
All video : 32.6 minutes
Newspapers: 12.2 minutes
Game console: 11.6 minutes
(Source: http://www.poynter.org/content/content_view.asp?id=89510)
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TV's Still The 'Greatest,' But Digital Technology Is Altering Media Preferences
By Joe Mandese
Editor, MediaPost http://www.mediapost.com/dtls_dsp_news.cfm?newsID=277407
Preferred Over All Others

TV 39%
Magazines 2%
Newspapers 8%
Internet 40%
Radio 4%
All Are Equal 12%
Source: InsightExpress. Base = 500 people surveyed online on Sept. 17, 2004.
The findings show that all other media - including magazines, newspapers and radio - pale in comparison with TV and the Internet.