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Reply #175: Another aspect to consider...consistent branding. [View All]

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Atman

(1000+ posts) Send PM | Profile | Ignore

Tue Sep-20-11 09:36 AM
Response to Reply #164

175. Another aspect to consider...consistent branding.

The reasons for the fake "hand-drawn" signs is for brand consistency. Trader Joes does the same thing, as do many (most?) chain markets. Does anyone honestly think they have an official "chalker" on staff at every store? Someone who knows how to draw those pretty signs with a consistent look that matches every other store? That is ludicrous. The fact that anyone is even fooled by these fake hand drawn signs is amazing to me.

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