Nissan Suspends Some Production
Steel Shortage, Popularity Of New Models Are Cited; Good News for Japan
By JATHON SAPSFORD and PATRICK BARTA
Staff Reporters of THE WALL STREET JOURNAL
November 26, 2004; Page A3
Nissan Motor Co. is temporarily shutting down the bulk of its production capacity in Japan because it can't get enough steel to keep pace with demand for its models.
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The scarcity of steel will cause Nissan to suspend production on three lines at key factories for five days in late November and early December. The move, the result of what Nissan says is strong demand for the six new models introduced to Japan earlier this fall, will force Nissan to delay production of 25,000 vehicles. Nissan plans to suspend the operations from Nov. 29 to Nov. 30 and from Dec. 6 to Dec. 8, a spokesman said. The company says it will make up for the lost production early next year.
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Nissan described the steel shortage as temporary. But the shutdown comes as other Japanese auto makers scramble to make sure they can come up with the steel to keep production flowing. Toyota Motor Corp. and Honda Motor Co. said the tight steel market hasn't caused them problems, though they are watching the issue. Toyota said it is looking for more efficient uses of the steel it procures and is cutting down on the variety of steel it uses and placing orders early, to give its suppliers more time to meet the orders.
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Japan's steel industry, hammered by deflation for 15 years, has restructured. Since 1989, Nippon Steel Corp., a big Nissan supplier, has reduced staff by 60% to 21,400. Other steelmakers, meanwhile, have consolidated, concentrating power into a handful of large and profitable companies that now have more clout with their customers. Car makers may find it harder to play one steelmaker off another, especially as demand for steel remains high.
---- Paul Glader contributed to this article.
Write to Jathon Sapsford at jathon.sapsford@wsj.com and Patrick Barta at patrick.barta@wsj.com
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