WASHINGTON -- The body-slamming promoters of professional wrestling and the mavens of hip-hop music are teaming up to bring their fans to what may be an unfamiliar place -- the voting booth.
The unlikely partnership between World Wrestling Entertainment and the Hip-Hop Summit Action Network -- called "Smackdown Your Vote!" -- wants to get 2 million more 18- to 30-year-olds to register and cast their votes in the 2004 presidential election than did in 2000.
"Wow. The WWE and hip hop together -- there goes the neighborhood, huh?" quipped WWE chairman Vince McMahon at a news conference Monday. He was joined by Rev. Run, aka Joseph Simmons, of the hip-hop group Run-DMC and wrestling stars Bradshaw and Maven, among others.
Known more for promoting bone-jarring wrestling spectacles than for his political savvy, McMahon said the two groups are forming a "tag team championship combination to go out and find these new people, sign them up and get them to vote."
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