Recruitment Tool Targeted
Privacy-Minded Coalition Seeks to Quash Pentagon Database
By Jonathan Krim
Washington Post Staff Writer
Tuesday, October 18, 2005; Page D05
A national coalition of parents groups, privacy advocates and community organizations is launching a campaign today to dismantle a database of high school and college students built by the Pentagon to help target potential military recruits.
In a letter being sent today to Defense Secretary Donald H. Rumsfeld, more than 100 groups charge that the database violates federal privacy laws and is collecting demographic and other personal information on young Americans that could be misused by the government and the marketing firms handling the program.
"We are not in opposition to those who choose to serve in the U.S. Armed Forces," said a draft of the letter asking that the program be shut down. But "the creation of the . . . database is in conflict with the Privacy Act, which was passed by Congress to reduce the government's collection of personal information on Americans."
The military, which is struggling to meet recruiting goals, argues that the effort is grounded in law and is essential to maintaining strong, all-volunteer armed forces.
The Pentagon is on track to spend $342.9 million on the controversial Joint Advertising, Market Research and Studies program....(which) seeks to help recruiters discover and reach more potential enlistees and to develop advertising aimed at those who typically influence young people, including parents, coaches and teachers....
http://www.washingtonpost.com/wp-dyn/content/article/2005/10/17/AR2005101701529.html?sub=AR