BBC: US firms must go green, says Gore

[Greeby]

http://news.bbc.co.uk/1/hi/business/4672932.stm

Corporate America must face up to green and ethical challenges if they are to avoid disaster, former US Vice President Al Gore has told the BBC.

Firms are so focused on delivering quarterly financial figures, he said, they lose sight of long-term trends.

"The quarterly reports might look good for a little while and then they fall off a cliff," he told BBC Radio 4 In Business presenter Peter Day.

The US car industry's problems is an example of consumer power, he said.
"Ford and General Motors are now in a state of crisis in the United States because they have missed the long term shift in consumer preferences and societal preferences toward more efficient automobiles with much less pollution," Mr Gore said.

-snip-

[mdmc]

1. dlc needs to go green!

God, I love this Gore! Didn't vote for him in 96 or 2000, but would in 2008~ :kick:

[JudyM]

2. It takes the UK press to report Gore's message...

Our press is reporting on much more important subjects, like the missing cruise-husband (7 months later), etc.
:sarcasm: