Wal-Mart's 4th-Qtr Profit May Rise on Holiday Discounts, Ads
Feb. 20 (Bloomberg) -- Wal-Mart Stores Inc., the world's largest retailer, may report fourth-quarter profit rose 10 percent as an advertising campaign drove sales of electronics, clothing and gift cards during the holidays.
Net income probably climbed to $3.5 billion, or 83 cents a share, according to Goldman Sachs & Co.'s Adrianne Shapira, a top-ranked analyst by StarMine Professional. Revenue likely rose 10 percent to $91.3 billion.
Wal-Mart boosted November comparable store sales 4.3 percent with price cuts on plasma televisions and DVD players and the earliest-ever holiday advertising campaign. The next month, Wal- Mart failed to maintain the momentum and sales rose 2.2 percent, the smallest December gain in five years.
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In the last fiscal year, Wal-Mart's comparable store sales rose 3.6 percent. Target, the No. 2 discount retailer, had a gain of 5.6 percent.
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