http://blog.aflcio.org/2006/10/15/musicians-team-up-with-artists-to-fight-drunk-driving/Musicians Team Up with Artists to Fight Drunk Driving
by James Parks, Oct 15, 2006
Young people between the ages of 21 and 34 are involved in one of every four auto fatalities and more than one-third of all alcohol-related fatal auto crashes. The recording artists, who are members of the American Federation of Musicians of the United States and Canada (AFM), have hooked up with RADD, the entertainment industry’s voice for road safety, to try and save lives in this age group.
According to the National Highway Traffic Safety Administration (NHTSA), nearly one-third of all fatal vehicle crashes last year involved drivers aged 21 to 34. These young adults represented about 25 percent of all fatalities but were involved in 37 percent of all alcohol-related fatalities. That’s why RADD (formerly known as the Recording Artists, Actors and Athletes Against Drunk Driving) and the AFM formed the RADD Music Lives Alliance, says Robert Pineda, RADD’s general manager:
Cultural norms are shaped and changed by media, but lasting behavior change really takes place at the local level, in communities.
FULL story at link above.