Source:
albawabaRusiya Al-Yaum, the first Russian TV channel in Arabic and a new window to modern Russia for the Arab world, celebrated 100 days on air at its official Middle East launch yesterday.
Speaking to journalists in Cairo, Sergey Frolov, Director General of parent company ANO TV-Novosti, said the 20-hour news and current affairs satellite channel will address Russian, international and Middle East news events with a perspective that is sensitive to the region’s culture.
Frolov said: “There has been a need for this channel for a long time. The integration of mass media has grown to become a global trend and Russia is involved in the process as well. Russia enjoys strong economic and cultural relations with Arab countries, and this is an opportunity to explain how Russia understands international developments and to share the views of its people.”
. . .
Planning for an Arabic-language Russian TV station began in February 2006 following the success of Russia Today, launched in December 2005, which broadcasts in English. Rusiya Al-Yaum has more than 500 staff, around 100 of whom are drawn from across North Africa and the Middle East. The channel’s experienced editorial team include journalists working on the ground in Lebanon, Palestine and the Occupied Territories, Iraq, Egypt, France, Britain and the United States.
Ruisya Al-Yaum broadcasts from Moscow with three production studios and a virtual studio. The channel’s satellite coverage reaches a potential audience of 350 million in Europe, North Africa and the Middle East, and the programmes are also available online.
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http://www.albawaba.com/en/countries/UAE/217151
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