US has more trust in Obama than Clinton, McCain: Survey

[OhioChick]

Source: Times of India

24 Feb 2008, 0628 hrs IST

SILICON VALLEY: US consumers rate Democratic Presidential hopeful Barack Obama as more appealing, trustworthy, and influential than party rival Hillary Clinton and Republican frontrunner John McCain.

According to data released by the Davie Brown Celebrity Index (DBI), an independent index typically used by brand marketers to determine a celebrity's ability to influence consumer purchase intent, Obama's score in "trust" is 12 points higher than McCain and Clinton.

Obama, who is seeking to make history by becoming the country's first African-American president, also scored 15 points more than Clinton and McCain in the DBI's "appeal" attribute.

"In terms of appeal and trust, in the minds of US consumers, comparing Obama to Clinton is like comparing Tom Hanks to Martha Stewart," said Jeff Chown, president of Davie Brown Talent, which works with major brands to identify and sign celebrities for endorsement deals.



Read more: http://timesofindia.indiatimes.com/US_has_more_trust_in_Obama_than_Clinton_McCain_Survey/articleshow/2809111.cms

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~Snip~ "Tom Hanks is one of Hollywood's most popular actors while Martha Stewart is a business magnate who was convicted of lying to investigators in 2004 about a stock sale and served five months in prison."

[Enrique]

1. I like Martha Stewart more than Tom Hanks

am I alone on this?

[kerstin]

2. No.

And the reason Martha Stewart was prosecuted is because she is a major donor to the Dems.

[crimsonblue]

3. Yup

[OhioChick]

4. I Don't Care for Martha Stewart.....

So I guess my answer is "Yes."

[Sadie5]

5. More BO junk

I'll take martha anyday.

[liberalnurse]

13. We had the exact same jargon from the *bush/cheney campaign

Don't ya feel the similarities?

[Prophet 451]

12. Don't care for either of them

But I find Martha less annoying.

[FreakinDJ]

6. Might be why he is AHEAD in the polling - ya think

[barb162]

7. Look at anti-consumer legislation. People shouldn't be trusting Obama.

He voted against limiting credit card interest rates while Hillary voted to limit it.

[WillParkinson]

8. People like American Idol more than being informed...

What, exactly, does that mean?

[goforit]

9. Whoo Hoooo...go OBAMA!!!!

[PinkTiger]

10. Sounds like mob rule to me ... nt

[spiritual_gunfighter]

11. its insulting

to compare the honorable Martha Stewart to Hillary Clinton.

[liberalnurse]

14. They are best friends you know.

Martha recently had Bill Clinton on her show.

[PinkTiger]

18. Au contraire.

I think both Martha and Hillary are noble women of the Amazon type. They persevere; they are tempered, having been through the fire; and they are mighty warriors. I think Martha would make a good Vice President, don't you? Let's ask Hillary to choose her.

[spiritual_gunfighter]

19. I would vote for Martha n/t

[Egalia]

15. Wherever the media leads

sheep follow.

[truthisfreedom]

16. It's out of control at this point. The US has gone crazy. "Anybody but bush" turned into "Give us

hope."

[demnan]

17. There's a pattern here

Steisand, Stewart, Clinton - three forceful women who are influencial. It scares some people.