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http://www.nowpublic.com/world/yukos-case-robert-amsterdam-soviet-style-propagandist~snip~
Their counter-offensive was similar to that of Belkovsky and was (and still is) shaped by an American-Canadian lawyer, Robert Amsterdam. Although he is not a communication professional, Amsterdam has, in just a few years’ time, proved that he is a PR genius – though his skills as a lawyer have so far proven to be sub-par.
Indeed, since being recruited by Khodorkovsky, Amsterdam has acted more as a lobbyist than as an actual lawyer. Amsterdam was even described by the Wall Street Journal (surely not a fan of the Russian government jailing Khodorkovsky) as a “Soviet-style propagandist” with respect to the methods he has used to defend his client.
One of those consists of animating a blog, robertamsterdam.com, launched in 2006 and initially dedicated to the Yukos case. Now this blog has expanded to broader issues concerning Russian politics: Amsterdam’s site publishes any piece that is negative toward Russia or Vladimir Putin.
This blog, as well as half a dozen of mirror blogs linked to Amsterdam but where he does not officially appear, are run by the New York-based online communication firm K Social Media Consulting, a leader in viral communication (they have also worked with Rolls Royce and Lockheed Martin).
Amsterdam’s team systematically generates excellent web rankings to any article negative toward Russian government, therefore offering them an enhanced visibility and accessibility.
As a matter of fact, anyone searching the web on Russian politics has a great chance to come across Amsterdam blog pages first, therefore ensuring a rather partisan view of Russia.
This is a smart way to communicate, using the most the internet has to offer. Yet it is also a bit problematic from a moral point of view.
Let us be honest, in another time or place this would have been called straight-up propaganda or mass manipulation. A lot of people even wonder if his intrusive blogging and lobbying activities do not breach his legal duties as a lawyer– but so far this has not stopped him.
The worst part is that this strategy is, to me, exceptionally counter-productive (at least if you have your client’s interest in mind).
Indeed, so long as Amsterdam’s team keeps raising Khodorkovsky as a symbol, Russia will keep him jailed… as a symbol.
From my perspective, it seems that Amsterdam is less concerned about getting his client out of jail than by turning him into a cause célèbre, thus ensuring his own fame. If I were Khodorkovsky, I would fire Amsterdam– but perhaps Khodorkovsky is being misled.
There are also many rumours on Amsterdam’s possible links to the CIA, which would take advantage of Amsterdam’s position to broadcast discriminative information about the Russian government. I do not know if these rumours are true, but they would certainly explain a lot…
http://www.nowpublic.com/world/yukos-case-robert-amsterdam-soviet-style-propagandist~~~~~~~~~~On edit, from another article:
Who Really Is Robert Amsterdam?
Sunday, 10 May 2009
~snip~
In the name of what or whom?
Amsterdam is therefore best described as a lobbyist rather than a lawyer. Since his strategy does not seem to be benefiting his client very much, it is worth wondering, then, what exactly Amsterdam is lobbying for, and on whose behalf.
Given Amsterdam’s activities and spotty past, there has been speculation that he is on the CIA or MI5 payroll. Given Amsterdam’s level of contacts worldwide and his strange background prior to 2003, this is a legitimate question. Such a direct link, however, seems unlikely: these agencies would be most in need of information on the Khodorkovsky trial, but Amsterdam’s knowledge on this is in fact quite limited.
Nevertheless, without actually being a salaried agent, one may speculate that, at the very least, Amsterdam gladly trades information with Western secret services – and indeed does much of the work for them, being a “one-man Radio Free Europe/Radio Liberty”.
It is also strange and dubiously ethical for an international lawyer to live in a £ 3,000,000 London home at Cavendish Avenue that is owned by a BVI-based company, or to have his professional expenses routed through a Guernsey-based limited company, Corbiere Trust Company. Surely such a murky figure is not best-placed to defend one now accused of embezzlement and money laundering.
In the end, it seems that Amsterdam is lobbying for himself. After all, who has gained most from all the publicity surrounding the Khodorkovsky trials? Unknown before 2004, Amsterdam owes all of his notoriety from the Khodorkovsky affair.
Amsterdam’s job ought not to be self-publicity, however. Neither should it be an impassioned crusade against what he considers a rogue regime. Indeed, as a lawyer Amsterdam’s top priority should rather be to get his client released. So far, nothing demonstrates that Amsterdam’s actions have helped his client – quite the contrary.
Considering that Khodorkovsky is facing charges that could lead to more than 20 years in jail, Khodorkovsky himself should really be the first to wonder, who is Robert Amsterdam?
http://www.borba.rs/eng/content/view/5542/123/