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DOW JONES NEWSWIRES / DETROIT FREE PRESSGeneral Motors Co. reported a 43% increase in March domestic sales for the four brands the company will keep following its restructuring amid continued strength for crossovers and cars.
Higher customer incentives were expected to boost sales in March, having been sparked by Toyota Motor Corp. (TM, 7203.TO), which is looking to draw back customers scared by its safety recall. Meanwhile, analysts have said they expect improved access to credit and leasing will boost sales throughout the year.
The results were the first since GM last month overhauled its sales operations in North America for the second time in four months, the latest sign that Chairman and Chief Executive Edward E. Whitacre Jr. isn't allowing executives much margin for error in turning around the company.
GM is projected to fall behind crosstown rival Ford Motor Co. (F) in the U.S. for the second consecutive month, according to Edmunds.com. Excluding strike impacts, Ford in February beat GM in the U.S. for the first time in at least 50 years.
Among the four brands GM is keeping, Buick led the way with a 76% sales surge. Cadillac and the much bigger Chevrolet reported sales jumped 42% and 41%, respectively, while GMC had a 45% increase. GM said total combined sales for those brands were 185,406 for the month, the sixth-straight month of gains. GM's total sales, which includes four brands the auto maker is ditching, were up 21%.
Ford Sales Zoom 39.8%
By BRENT SNAVELY
FREE PRESS BUSINESS WRITER
Ford said today that its total U.S. sales increased 39.8% in March compared to the same month a year ago.
For the month, Ford sold 183,783 Ford, Lincoln, Mercury and Volvo cars and trucks compared with 131,465 a year ago.
Without Volvo, which Ford is in the process of selling, Ford’s total sales in March increased 43% compared with last year.
Ford said its performance in March was driven by an increase in almost all models of Ford, Lincoln and Mercury cars and trucks. Ford said sales of its cars increased by 53%, SUVs increased 46% and pickups increased 30%.
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