Disastrous decade could end in split
From a table on the terrace at the most exclusive restaurant on the banks of Lake Geneva, the deal seemed like such a good idea. The luxury and class of Mercedes combined with the mass-market appeal of Chrysler was supposed to create the world’s most popular cars and most profitable car company.
But Jörgen Schrempp, the former Mercedes Benz chief who instigated the $38 billion deal, and Bob Eaton, his Chrysler counterpart who agreed to it over dessert in that Lausanne eatery, could not have been more wrong.
Less than a decade after that historic and, some would say, excessive lunch, the 1998 merger of Germany’s Daimler Benz and Chrysler of the US has proven indigestible.
More than 40,000 jobs have been cut from the vast automotive empire, plants have been shuttered, assembly lines stopped.
http://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article1386913.eceDaimler finalises Chrysler split
Thursday, 01 November 2007
Daimler's de-merger from Chrysler has been finalised today.
Several organisational changes have been introduced following the separation of the two companies, along with a raft of name changes.
The Mercedes-Benz Cars and Commercial Vehicle business will now be known as Mercedes-Benz UK and the company's retail subsidiary will become Mercedes-Benz Retail Group UK. From April 2008, DaimlerChrysler Financial Services UK will be known as Mercedes-Benz Financial Services UK.
http://www.motortrader.com/industry-news/carmaker-news/26113-daimler-finalises-chrysler-split.html