Calif. candidate mails scratch-and-sniff attack ad

[Judi Lynn]

Source: Associated Press

Calif. candidate mails scratch-and-sniff attack ad
The Associated Press
Wednesday, October 27, 2010; 2:18 PM

SANTA ANA, Calif. -- Something stinks in Orange County. It's an attack ad mailed by Republican Congressional candidate Van Tran that paints a picture of incumbent Democratic lawmaker Loretta Sanchez as an insider politician. Tran's campaign manager George Andrews told the Orange County Register the mailer looks like a perfume ad and features a scratch-and-sniff patch that is supposed to smell like trash.

The ad says: "It's the stench of Washington."

Sanchez's campaign manager Caroline Hogan said the mailer is a gimmick in poor taste and the congresswoman has been campaigning on issues of importance to local families.

Sanchez is facing the first serious challenge to her seat since she was elected in 1996.




Read more: http://www.washingtonpost.com/wp-dyn/content/article/2010/10/27/AR2010102705266.html

[Bozita]

1. One more human sense that the GOP manages to find a way to offend

[Up Quark]

2. Even more than the standard 5....decency as well.

glurk

[AsahinaKimi]

3. Only a

Republican would come up with a campaign like this. No regard to the Postal Workers who have to deal with this "crap". This is the gimmick only an eleven year old could love.

[Demit]

4. It's this year's dirty trick. Check out "All Politics Is Olfactory"—

"JUST days before New York’s Republican gubernatorial primary, Carl Paladino mailed out thousands of campaign ads impregnated with the smell of rotting garbage. Emblazoned with the message “Something Stinks in Albany” and photos of scandal-tainted New York Democrats like former Gov. Eliot Spitzer and Representative Charles Rangel, the brochure attacked Mr. Paladino’s rival, former Representative Rick Lazio, for being “liberal” and a part of the state’s corrupt political system.

At first glance, the revolting scent seemed like another attention-grabbing stunt from Mr. Paladino. But recent research on disgust suggests that the odor may have had additional, hidden effects on the 200,000 registered Republicans who received the brochures.

...

Consider recent experiments by the psychologist Simone Schnall and her colleagues: people who were sitting in a foul-smelling room or at a desk cluttered with dirty food containers judged acts like lying on a résumé or keeping a wallet found on the street as more immoral than individuals who were asked to make the same judgments in a clean environment. This general finding has been replicated by other psychologists using a variety of disgust elicitors and moral behaviors.

Subtle cues about disgust and cleanliness can affect social and political judgments as well. In an experiment conducted recently by Erik Helzer, a Cornell Ph.D. student, and one of us (David Pizarro), merely standing near a hand-sanitizing dispenser led people to report more conservative political beliefs. Participants who were randomly positioned in front of a hand sanitizer gave more conservative responses to a survey about their moral, social and fiscal attitudes than those individuals assigned to complete the questionnaire at the other end of the hallway. ..."

http://www.nytimes.com/2010/10/24/opinion/24pizarro.html?_r=1&scp=1&sq=smell%20research&st=cse

[Archae]

5. They need the scent of the GOP this year.

The smell of a cattle stud farm.

Tons and tons of bullshit. :-)

[madrchsod]

6. i bet there`s a printing press crew that is really really pissed off...

they have to dump gallons of this shit into the scent pan on the roll stand.
believe me even perfume and other scents are repulsive.

[LaPera]

7. Fucking republicans daily get more disgusting, hateful, raunchier & exposed for their bullshit lies.