Rachel Maddow Beats Glenn Beck In Key Demo

[kpete]

Source: News Corpse

Rachel Maddow Beats Glenn Beck In Key Demo
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Posted by: Mark @ 4:11 pm

Glenn BeckGlenn Beck’s star has been fading for most of the last year. He has lost about half of his television audience. His radio ratings have also been declining leading to stations dropping his program in big markets like New York, Philadelphia, and Madison. His most recent book, “Broke,” was the first in eight years to fail to hit number one on the New York Times bestseller list. Over 300 advertisers regard him as toxic and will not permit their ads to air during his program.

Yesterday, another milestone was reached. http://www.mediabistro.com/tvnewser/cable-news-ratings-thursday-march-3_b55891 The Rachel Maddow Show on MSNBC drew 39,000 more viewers in the key advertising demographic of 25-54 year olds. Beck did manage to draw more total viewers, but even that statistic is revealing. It shows that Beck’s audience is comprised of only 21% of the young demo. That compares to Maddow’s 31%.

This is further evidence of Beck’s accelerating collapse. Last week it was reported that Beck declined 32% (25-54) and 26% (total viewers) year-to-year for the month of February. And that’s on top of a January year-to-year drop of 50% (25-54) and 40% (total viewers).

The public is obviously tiring of this manic-paranoid’s freak show. As a result, many staunch conservatives are becoming bolder with regard to their criticisms of Beck. And some are even recognizing that Beck may be just the tip of the iceberg and that anyone who hitches their wagon to Beck is equally deserving of ridicule and revulsion. That applies particularly to Beck’s primary benefactors, Roger Ailes and Rupert Murdoch, but also to those who work with and/or defend Beck. They will all learn that this stench is unremitting.

Read more: http://www.newscorpse.com/ncWP/?p=3999

[Kingofalldems]

1. K and R

[karmaqueen]

2. Great News:)

News like this gives me hope that the people are not as idiotic as they seem... If someone can watch Beck and not think he is insane then they are insane. Rachel is out of this world good and hopefully more people will see this when they tune her in.

Congratulations Rachel:yourock:

[protect our future]

3. Luv it! And LOL! nt

[Sonoman]

4. This is so skewed. Big difference between 5 and 9PM demos.

Sure, The Clown is in big (and deservedly so) decline, but this is apples and oranges. Time slot is so critical.

But, hey, kudos to Maddow.

Sonoman

[Cirque du So-What]

5. 'Glenn Beck' and 'unremitting stench'

Now THAT's a Google bomb I can really get behind!

[nbcouch]

6. Meanwhile Beck still wins hands down

in the stupid motherfucker demographic.

[underpants]

7. Clearly (goes to chalkboard) a scheme by Soros and the Muslim Brotherhood

see I have explained it to you that is clear so what do we learn from this where do we go from here?

[Buzz Clik]

8. "He has lost about half of his television audience." I swear to god....

most of his audience are Democrats.

[Hulk]

9. Good for Rachel....but,

I think I could beat that fool.

[Blacksheep214]

10. When you consider that Beck's audience

is comprised of old, angry white people who are dieing from Beck induced fear and stress, it's just a matter of time until he's talking to himself.

[SOS]

16. Found a photo of the average Beck viewer

Since the Communist Party assumed power in the US, his blood pressure went up to 190/110.

[think]

11. Rachel is the shit!

Sorry for the expletives but this gal has got it going on. The show tonight was so impressive. She's cutting to the chase and finding the facts like a true journalist should. The small c conservative segment in regards to the Wyoming State Govt and an anti gay bill was an eye opener. Highly recommended.

[madmax]

15. She is amazing. nt

[crim son]

12. Key demo: people with functioning brains. n/t

[EFerrari]

13. Sweet.

[robcon]

14. Not very comparable. Maddow 8pm, Beck 5pm - more sets-in-use at 8pm

Share of time period is a better measure.

Rachel's doing well, but nowhere near Beck, if you measure on share of audience tuned in to cable news...

Maddow 21.1% of 8pm watchers
Beck 51.4% of 5pm watchers

http://www.mediabistro.com/tvnewser/

A good summary of Beck:

Vanity Fair On Glenn Beck: ‘Incoherence isn’t a bug in Beck’s software program, it’s the primary directive’
http://www.vanityfair.com/culture/features/2011/04/wolcott-201104?currentPage=2

[arikara]

17. I love Rachel

She doesn't scream over top of someone that she disagrees with and she knows her facts. I hate that screaming and lying on most of the shows.