Source:
AP Via CBSJune 28, 2011 6:48 AM
SYDNEY (AP) — Tobacco giant Philip Morris launched legal action on Monday against the Australian government over the country's plans to strip company logos from cigarette packages and replace them with grisly images of cancerous mouths, sickly children and bulging, blinded eyes.
The government believes the new rules will make the packages less attractive to smokers and turn Australia into the world's toughest country on tobacco advertising. Several outraged cigarette makers have threatened lawsuits, arguing the move illegally diminishes the value of their trademarks. Philip Morris is the first of those companies to file a claim for compensation.
"We would anticipate that the compensation would amount to billions," Philip Morris spokeswoman Anne Edwards told The Associated Press.
The legislation, which will be introduced to Parliament in July, would ban cigarette makers from printing their logos, promotional text or colorful images on cigarette packs. Brand names will instead be printed in a small, uniform font and feature large health warnings and gruesome, full-color images of the consequences of smoking. The law would be phased in over six months, starting in January 2012.
Read more:
http://www.cbsnews.com/stories/2011/06/28/ap/health/main20074942.shtml
FILE - This artist's impression provided
by the the Minister from the Department
of Health and Ageing shows a proposed
cigarette packaging stripped of all logos
and replaced with graphic images that
tobacco companies in Australia will be
forced to use.
Australia bans logos on cigarette packsMove on cigarette packaging provokes Big Tobacco to take action, demanding billions in projected losses.
Australia is banning logos on all cigarette packets starting next year. It is the first move of its kind globally and it has provoked big tobacco companies into taking action.
Phillip Morris is taking legal action against a new law in Australia aimed at reducing smoking. The legislation bans commercial branding on all cigarette packets from next year - the first of its kind worldwide.
The tobacco giant wants the Australian government to strike the measure or pay up billions of dollars in projected losses.
Al Jazeera's Imran Khan reports on the looming showdown (video - contains graphic images):
http://english.aljazeera.net/video/asia-pacific/2011/06/2011627165513297856.html-