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The New York TimesAlready a leader in conservation, Japan consumes about half as much energy per capita as the United States, according to the United Nations Population Fund. But it has been pushed to even greater lengths since the nuclear disaster even as it tries to revive its economy. The accident at the Fukushima Daiichi nuclear plant and the resulting backlash against nuclear power have left only 17 out of Japan’s 54 reactors online as the nation steels itself for August, the hottest month of the year.
Preliminary figures indicate that regions under conservation mandates have been able to meet reduction targets and even exceed them, providing a possible model of conservation’s potential when concerns about global warming are mounting. In the Tokyo area, the government is pushing to cut electricity use by 15 percent between 9 a.m. and 8 p.m. on weekdays to prevent blackouts — and on Thursday, for example, that target was met compared with last year.
Japanese are bringing to the conservation drive a characteristic combination of national fervor, endurance, sloganeering, technology and social coercion.
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http://www.nytimes.com/2011/07/29/world/asia/29electricity.html?pagewanted=all