Source:
Broadcasting & CableThe Federal Trade Commission is revising working group recommendations on food marketing to narrow the guidelines to kids 11 and younger, rather than applying them to teens -- except in cases of in-school marketing.
It has also reexamined the approach to criteria for assessing whether marketing is targeting kids to make sure it is not overinclusive (or underinclusive), and says the result will be pretty much what food marketing self-regs already call for so that they cover "all the most important aspects of children's marketing without being unduly restrictive."
That is according to testimony from David Vladeck, director of the FTC's Bureau of Consumer Protection, for an Oct. 12 hearing on the working group guidelines, which the FTC has signaled will be revised in light of the thousands of comments it got, including complaints from industry that extending the age to 17-year-olds was definitely not the way to go.
Read more:
http://www.broadcastingcable.com/article/475018-FTC_Food_Marketing_Guidelines_Should_Not_Be_Extended_to_Cover_Kids_12_17.php
These teenagers will then grow up to eat up not all that junk food but all the junk thought promulgated by Fox News and right-wing blogs and corporation-kissing think tanks. I
from a food industry front group Americans Against Food Taxes. That was on the day when Hosni Mubarak was overthrown. That ad featured a woman at a grocery store criticizing proposed taxes on soda, ostensibly to portray a middle-class American parent. And in contrast to how marketing to children is so much more regulated in European countries, maybe socialism isn't that bad after all.
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