THE NATION
Kerry Still Unknown to Many
His campaign switches its focus from raising money to conveying a positive image to voters.
By Matea Gold, Times Staff Writer
NEW YORK — Almost two months after effectively clinching the Democratic presidential nomination, Sen. John F. Kerry still faces a major task — introducing himself and his candidacy to many American voters.
Kerry, his advisors and political analysts agree he remains unknown to large portions of the electorate, despite extensive media attention during the primaries and his regular presence on the campaign trail since his last major Democratic rival left the race in early March....
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Some analysts are more pointed in their assessment, saying the Massachusetts senator should have done more already to make a compelling case for his candidacy....
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Kerry's advisors said they chose to focus on replenishing his campaign war chest in the last month to pay for an effective challenge to President Bush. By last week, Kerry had raised about $29 million in 16 cities.
With a new round of TV advertising launched Wednesday and his increasingly personal references while campaigning, Kerry was trying to depict himself as a centrist Democrat whose character was fashioned by his wartime experience in Vietnam....
http://www.latimes.com/news/politics/la-na-kerry25apr25,1,1702908.story?coll=la-home-politics