We seem to be back to 2000 numbers, as Pew finds Bush equals Kerry on "favorable" at 56%, with swing votes going "positive" for Bush at 60%, and for Kerry at 57%, with white Catholic voters coming home to Kerry 50%-43%, and with the gender gap at about the 2000 exit polling level- Kerry by 10 with the ladies, (51%-41%), Bush with the men (50%-39%). Older Women (50+) are moving to Kerry 53%-36%. A separate - not today's - Pew poll has Bush's job approval at 44%, with disapproval of Iraq (56%), and economy (55%), and with the Bush hole card -terrorism - only giving Bush 49% approval, and with the Bush lock on ability to defend us against future terrorist attacks remaining at 53%-35%, and even keeping "better to handle Iraq" 47%-41%, with, of course, Kerry leading on economy and health care.
Race Tightens Again, Kerry's Image Improves
Democrats, Blacks Less Confident in Accurate Vote Count
http://people-press.org/reports/display.php3?ReportID=229Released: October 20, 2004
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Summary of Findings
As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a gain in support for the Democratic challenger since early October, when he trailed the president among both likely and registered voters.
Kerry's gains in the horse race are tied more to an improving personal image than to growing strength on the issues. In particular, the Democratic challenger has virtually erased Bush's advantage for honesty and having good judgment in a crisis. Kerry is again seen as the more empathetic candidate, an advantage he held earlier in the campaign but lost after the Republican convention. Bush continues to lead by significant but narrowing margins as the stronger leader and as the candidate more willing to take an unpopular stand on the issues. <snip>
The survey finds that voter opinion is solidifying even as the race tightens. A decreasing number of supporters of each candidate 8% of Kerry voters and 9% of Bush voters say they could still change their vote before Nov. 2. Moreover, 80% of all voters say the candidates take different positions from one another on the issues, far higher than the percentage who expressed that view in June, and at any point in the 2000 campaign.
Voters are broadly aware of most of the character and policy criticisms being traded by the candidates, such as the charge that Kerry "changes his mind too much" and that Bush "misled the public about the war in Iraq." Among swing voters, in particular, the criticism that Kerry changes his mind too much is more damaging than the charges that he supports a return to big government or is "too liberal for the country." By contrast, two major charges against Bush that he misled the public on Iraq and that he "cares more about the rich" are about equally troubling to swing voters. <snip>