Bush or Kerry - Are Pollsters Making the Connection?

[mumon]

New CEA Survey Finds Consumer Shift to Cellular Phones, New Telephone Technologies Leave Millions out of Polling Process


Survey Finds Republicans More Likely To Respond To Phone Polls; Democrats More Likely To Screen Calls and Answer Most Calls At Home Using Cell Phone

ARLINGTON, Va.--(BUSINESS WIRE)--Oct. 22, 2004-- As many as eight million U.S. households could be left out of the political polling process as a growing number of consumers move to cellular phones as their sole means of taking and making telephone calls, according to a new survey conducted by the Consumer Electronics Association (CEA).
"Number portability, advanced text messaging and voicemail features, and most importantly, falling prices for service plans are all allowing more and more consumers to cut the cord to their traditional landline services," said CEA President and CEO Gary Shapiro. "This trend is without question making it harder for political pollsters to get an accurate read on local, state and national races."

The research, conducted online October 2 through October 5 among 568 likely voters, reveals cellular-only consumers receive far less polling solicitations than those with traditional landline service. In fact, only 10 percent of cell phone-only likely voters reported receiving at least one polling solicitation for a local, state or national election in the last 60 days. This compares to nearly 30 percent of consumers who also have, or rely exclusively on, traditional landline service.

The survey found a large portion of the cellular-only group (37 percent compared to 28 of all likely voters), don't consider themselves Republicans or Democrats. Instead they're more likely to be Independents or have no political affiliation at all. The cellular-only group is also much younger by nearly half compared to all other consumers, more likely to be single, employed part-time or not at all (mostly students) and have lower average incomes.



Cool. It's Kerry !

[Moderator]

1. Duplicate

http://www.democraticunderground.com/discuss/duboard.php?az=show_topic&forum=102&topic_id=922552