http://www.latimes.com/news/politics/2004/la-na-edwards6nov06,0,1411091,print.story?coll=la-home-headlines<snip>
History is both a bane and a comfort to Edwards, whose populist message and optimist attitude won him notice during his unsuccessful bid for the Democratic presidential nomination. His unexpectedly strong showing in the nomination contest paved the way for Kerry to select him as his running mate.
On the one hand, since the advent of the modern two-party system, no losing vice presidential candidate other than Franklin D. Roosevelt has come back to occupy the Oval Office. The list of those who have fallen short includes Democrats Edmund Muskie, Walter F. Mondale and Sen. Joe Lieberman of Connecticut, and Republicans Dan Quayle and Bob Dole.
But there have been politicians who have left office, managed to stay in the spotlight and gone on to become their party's standard bearer. In recent times, the most obvious example is Ronald Reagan.
After his second term as California's governor ended in 1974 and his 1976 bid for the Republican presidential nomination fell short, Reagan traveled the country extensively, giving speeches and campaigning on behalf of other Republican candidates. He kept his name in the newspaper pages and television broadcasts and piled up chits for later use.
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Rothenberg suggested Edward chair the Democratic National Committee, saying, "It wouldn't be bad to try to emerge as the Democratic spokesman criticizing the Republican agenda."