<snip> The celebration marked a hard-fought, unlikely victory by a group of mostly Guatemalan and Mexican tomato pickers over one of the nation’s fast-food giants, Taco Bell.
They led a four-year boycott against the chain until it agreed in March to pay a penny more per pound for Florida tomatoes and adopt a code of conduct that would allow Taco Bell to sever ties to suppliers who commit abuses against farmworkers.
With that triumph in hand, the Florida farmworkers group is turning to a larger target: the rest of the fast-food industry. The coalition has sent letters to executives at McDonald’s, Subway and Burger King asking them to follow Taco Bell’s lead.
"When we started this, it was like man going to the moon — nobody thought it was possible," said Lucas Benitez, a leader of the coalition. "With the help of people around the country, we have built a way to go to the moon. ... Now we must continue moving forward." <snip>
http://www.freshplaza.com/2005/24mei/2_us_farmfastfood.htm