Stations Of The CrossHow evangelical Christians are creating an alternative universe of faith-based newsBy Mariah Blake
It’s the first Tuesday of April. In Washington, D.C., the magnolia trees are blooming, tourists crowd the sidewalk cafés, and Congress has just returned from its spring recess. CBN News has chosen this time to unveil its new and greatly expanded Washington bureau in the Dupont Circle area, where many major networks have their local headquarters; the three-story brick fortress that houses the Washington operations of CBS News is less than a block away.
CBN’s new digs are abuzz with activity. The Republican Senator Trent Lott came by for an interview earlier in the day, as did Jim Towey, who directs the White House office of faith-based initiatives. Now Lee Webb, the CBN anchor in from Virginia, sits behind the desk in one of the studios preparing to deliver the network’s first half-hour nightly newscast from this gleaming set. Behind him is a floor-to-ceiling world map illuminated in violet and indigo and a screen emblazoned with CBN’s logo. At his side, just beyond the camera’s view, sits a squat pedestal that holds a battered American Standard Bible. Webb lowers his head and folds his hands. “Father, we are grateful for today’s program,” he says. “We pray for your blessing. We ask that what we’re about to do will bring honor to you.” Then the cameras roll.
To many people — especially in blue-state America — God, news, and politics may seem an odd cocktail. But it’s this mix that fuels much of CBN’s programming.
CBN’s flagship program, the 700 Club with Pat Robertson, is familiar to many Americans. But few outside the evangelical community know how large the network is — it employs more than 1,000 people and has facilities in three U.S. cities as well as Ukraine, the Philippines, India, and Israel — or how diverse its programming. And CBN, or Christian Broadcasting Network, is just one star in a vast and growing Christian media universe, which has sprung up largely under the mainstream’s radar. Conservative evangelicals control at least six national television networks, each reaching tens of millions of homes, and virtually all of the nation’s more than 2,000 religious radio stations. Thanks to Christian radio’s rapid growth, religious stations now outnumber every other format except country music and news-talk. If they want to dwell solely in this alternative universe, believers can now choose to have only Christian programs piped into their homes. Sky Angel, one of the nation’s three direct-broadcast satellite networks, carries thirty-six channels of Christian radio and television — and nothing else.
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