Advertisements do make teens drink more, study shows

[Thom Little]

Teenagers and young adults who see more alcohol advertising are also likely to drink more, according to a study that makes the strongest link yet between exposure to adverts and youth drinking.

......

In a study at the University of Connecticut, scientists interviewed more than 4,000 Americans aged between 15 and 26 about their drinking habits and viewing of adverts. They found that each additional alcohol advert seen each month was associated with a 1 per cent increase in the average number of drinks consumed.

The effect could not be explained by people who already drank copiously seeking out and remembering alcohol advertising, suggesting that there may be a direct link.

Leslie Snyder, who led the study, said: “The results . . . contradict claims that advertising is unrelated to youth drinking amounts, that advertising at best causes brand switching, only affects those older than the legal drinking age, or is effectively countered by current educational efforts.

“Alcohol advertising was a contributing factor to youth drinking quantities over time.”


http://www.timesonline.co.uk/article/0,,11069-1967420,00.html

[northzax]

1. I want to see a study on the effects of country music on this

three consecutive videos on CMT just now: "Alcohol", "Beer for my Horses" and "Tequila makes her clothes fall off" none are bad songs, all are party videos, and this is the 'conservative' family values music? surely this has just as big of an impact as advertising, right?

and no, I don't think it should be censored or restricted.

[Endangered Specie]

2. Um, hello, 'young' people drink.

Just as surely as bears shit in the woods.

[niyad]

3. for whom was the study conducted? WHAT advertising, since there is

none on tv, and I am pretty sure there aren't any liquor ads in magazines aimed at underage people.

[madeline_con]

5. There are liquor ads on TV. n/t

[niyad]

6. sorry, you are right--see how much attention I pay to tv?

[Hello_Kitty]

8. Lots of billboards though. nt

[madeline_con]

4. From the abstract:

Effects of Alcohol Advertising Exposure on Drinking Among Youth
Arch Pediatr Adolesc Med, Jan 2006; 160: 18 - 24.



Objective To test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth.

Design Longitudinal panel using telephone surveys.

Setting Households in 24 US media markets, April 1999 to February 2001.

Participants Individuals aged 15 to 26 years were randomly sampled within households and households within media markets. Markets were systematically selected from the top 75 media markets, representing 79% of the US population. The baseline refusal rate was 24%. Sample sizes per wave were 1872, 1173, 787, and 588. Data on alcohol advertising expenditures on television, radio, billboards, and newspapers were collected.

Main Exposures Market alcohol advertising expenditures per capita and self-reported alcohol advertising exposure in the prior month.


http://archpedi.ama-assn.org/cgi/content/abstract/160/1/18?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=alcohol+advertisements&searchid=1136273427981_902&FIRSTINDEX=0&journalcode=archpedi

[depakid]

7. Well, if they didn't then the ROI wouldn't be worth it

That's a big duh.

Manufacturers retailers and their advertising agencies aren't stupid. They're not going to keep throwing away money on campaigns that don't get results- they'll leave that to the Democratic leadership! :banghead:

[JVS]

9. Is this a good thing or a bad thing?

Because most teens I know of are freaking lightweights

[BiggJawn]

10. And for us old folks...

The more I see The Asshole in Chief on Teeee-Veeee, trying to explain getting caught with his ear to our collective door with that stupid fucking "Wanna buy some Wood"? Mr. Happy-go-lucky look on his mug, the more *I* want to drink!

What the hell was that all about anyway? The presstitutes are asking him about the spying while he was telling all those lucky soldiers in San Anton that they'll be playing soccer in NO time, and he's got that "Tell Ya what Ah'm gwinna do, poddner" leer on his face.

Was *HE* Drunk? He sure as shit *LOOKED* drunk. After all, he'd already been to the "ranch" for a day...

[killbotfactory]

11. Advertising works

who knew?

[0007]

12. No doubt about.

I see more and more hard liquor advertisements than ever these days. I thought the law prohibited such advertisements and was restrained to just beer ads?