From its manicured golf course with the breathtaking ocean view, to its pampering spa, the Pebble Beach resort in California should be an ideal spot to unwind. But the guests checking in next weekend - globetrotting politicians, hotshot analysts and senior executives from Rupert Murdoch's mighty News Corporation - are not here to relax. They will gather for one of the media empire's legendary conferences, an intellectual beauty parade before one of the most powerful men on the planet.
Careers will be made and broken this weekend, millions staked or withheld. The man described by a Downing Street spin doctor as the hidden member of Tony Blair's cabinet is looking to the future: and the decisions Murdoch makes could change the way you read, watch, consume and, perhaps, even vote. Which is why Blair is going.
It can also be disclosed that News International's latest lobbying offensive is against the BBC's bid for a significant rise in its licence fee. Murdoch fears the above-inflation increase would give the corporation an unfair advantage in developing new markets.
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At Pebble Beach they will ponder the future of the media in a digital era - and the future of the planet, with former presidential candidate Al Gore screening his film on climate change.
http://observer.guardian.co.uk/politics/story/0,,1827023,00.html