http://money.cnn.com/2006/12/26/magazines/moneymag/trumpmortgage.moneymag/index.htm?cnn=yesDonald Trump may have hired one more apprentice than he thinks. When the real estate mogul launched Trump Mortgage in April, he said it would inject integrity into an industry that has the reputation for giving customers a raw deal.
To head the mortgage broker, Trump hired E.J. Ridings, who the company's Web site touts as a seasoned pro. "Trump Mortgage is going to take better care of people than anyone in the mortgage industry ever has," Trump said at the time.
Ridings, of course, agrees. "The housing boom has attracted a variety of people into this business, not all of them honest," he told Money Magazine in September. "I really believe that the public needs and wants a safe place to get a mortgage."
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But if Trump is trying to build a mortgage brand on honesty, he seems to have said 'You're hired' to the wrong executive.
In interviews with Money and on his company's Web site, Ridings has made a number of false or misleading claims about his professional experience. Last week, following inquiries by Money into Ridings' background, Trump Mortgage altered its Web site, removing some of the claims it contained about Ridings' past employment.