How war was turned into a brand

[Joanne98]

How war was turned into a brand
http://www.guardian.co.uk/commentisfree/story/0,,2104440,00.html

Political chaos means Israel is booming like it's 1999 - and the boom is in defence exports field-tested on Palestinians

Naomi Klein
Saturday June 16, 2007
The Guardian

Gaza in the hands of Hamas, with masked militants sitting in the president's chair; the West Bank on the edge; Israeli army camps hastily assembled in the Golan Heights; a spy satellite over Iran and Syria; war with Hizbullah a hair trigger away; a scandal-plagued political class facing a total loss of public faith. At a glance, things aren't going well for Israel. But here's a puzzle: why, in the midst of such chaos and carnage, is the Israeli economy booming like it's 1999, with a roaring stock market and growth rates nearing China's?

Thomas Friedman recently offered his theory in the New York Times. Israel "nurtures and rewards individual imagination", and so its people are constantly spawning ingenious hi-tech start-ups, no matter what messes their politicians are making. After perusing class projects by students in engineering and computer science at Ben-Gurion University, Friedman made one of his famous fake-sense pronouncements. Israel "had discovered oil". This oil, apparently, is located in the minds of Israel's "young innovators and venture capitalists", who are too busy making megadeals with Google to be held back by politics.

Here's another theory. Israel's economy isn't booming despite the political chaos that devours the headlines but because of it. This phase of development dates back to the mid-90s, when the country was in the vanguard of the information revolution - the most tech-dependent economy in the world. After the dotcom bubble burst in 2000, Israel's economy was devastated, facing its worst year since 1953. Then came 9/11, and suddenly new profit vistas opened up for any company that claimed it could spot terrorists in crowds, seal borders from attack, and extract confessions from closed-mouthed prisoners.

Within three years, large parts of Israel's tech economy had been radically repurposed. Put in Friedmanesque terms, Israel went from inventing the networking tools of the "flat world" to selling fences to an apartheid planet. Many of the country's most successful entrepreneurs are using Israel's status as a fortressed state, surrounded by furious enemies, as a kind of 24-hour-a-day showroom, a living example of how to enjoy relative safety amid constant war. And the reason Israel is now enjoying supergrowth is that those companies are busily exporting that model to the world.
http://www.guardian.co.uk/commentisfree/story/0,,2104440,00.html

[katty]

1. War is a business - and brands are big business to warmongers

[greyghost]

2. Man does this...

remind me of Lord of War with Nick Gage and Ethan Hawke.

Rent it, you won't be disappointed.


K&R:kick:

[katty]

3. ok, will do