http://rawstory.com//news/2007/FCC_fines_Comcast_for_VNRs_0924.htmlCable giant Comcast violated the law by broadcasting video news releases without identifying them as sponsored programming, the Federal Communications Commission announced today. The ruling came in response to a complaint from Free Press and the Center for Media and Democracy, a media watchdog group focusing on VNRs.
"In this Notice of Apparent Liability for Forfeiture (“NAL”), we find that Comcast Corporation (“Comcast”), which operates an affiliated regional cable network, CN8, is apparently liable for a forfeiture in the amount of four thousand dollars ($4,000) for violating Section 76.1615 of the Commission’s rules," the FCC ruled (word doc link).
The FCC ruling continued, "This rule generally requires cable operators engaged in origination cablecasting to make sponsorship identification announcements when presenting matter in return for money, service, or other valuable consideration. We find that Comcast cablecast portions of a video news release produced on behalf of “Nelson’s Rescue Sleep” without also airing required sponsorship identification announcements."