How Choice Helps Obama Win the White House

[FlyingSquirrel]

(Greenberg Quinlan Rosner Research)

http://www.gqrr.com/index.php?ID=2207

Executive Summary

With a struggling economy and on-going war in Iraq, choice is unlikely to be the defining issue of this year’s election. However, this latest research by Greenberg Quinlan Rosner commissioned by NARAL Pro-Choice America in 12 battleground states suggests that choice could in fact play a role in building a winning coalition for Barack Obama. Issues of choice not only have the ability to motivate Obama’s base, but among key swing groups - chiefly pro-choice Republican and Independent women - it creates sharp contrasts between Obama and Republican candidate, John McCain. These contrasts may tip the scale in what is sure to be a close race in November.

Key Findings

Once balanced information about Obama and McCain’s respective positions on choice is introduced, Obama gains 6 points overall, with his lead in battleground states expanding from a net 2 points (47-45 percent) to a net 13 points (53-40 percent).

The issue of choice moves the swing vote and generates crossover support. Obama gains 13 points among pro-choice Independent women (who make up 9 percent of this electorate) and 9 points among pro-choice Republican women (who account for 5 percent of this electorate). When these groups are combined, this movement equates to a gain of 1.6 points overall in the general election race against McCain.

Choice can also help Obama consolidate his base—Obama gains 6 points among Democratic women after balanced descriptions of the candidates’ positions on choice is introduced.

Despite the fact that the national focus seems to be on the economy, among pro-choice Independent women, pro-choice Republican women, and liberal to moderate Republican women, the issue of abortion produces a larger advantage for Democrats than the economy, the war in Iraq, or health care. Moreover, among these three groups critiques on McCain’s anti-choice position are the strongest attacks against him, trumping attacks on the economy, the war, and special interests.

NARAL Powerpoint Presentation