http://www.huffingtonpost.com/mark-feierstein-and-ana-iparraguirre/obama-and-hispanics-anoth_b_109759.htmlObama and Hispanics: Another Myth Exposed
Posted June 28, 2008 | 01:25 PM (EST)
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The gains that Republicans made among Latino voters in 2000 and 2004 were erased in 2006, and there are few signs that McCain is in a position to win them back. The Republican brand name has been so severely damaged that it would be difficult for any Republican to retain much support among Hispanics this year.
George Bush's approval rating has plummeted to below 30 percent among Hispanics, just as it has among the general public. Half as many Hispanics have a favorable image of the Republican Party as of the Democrats.
Democrats also continue to retain their advantage as the party most attuned to Hispanics. In a poll earlier this year among Latino voters in California and the southwest, Democrats held a whopping 10 to 1 advantage as the party that understands the concerns of Hispanics. Obama also holds a lead among these voters of more than 20 points on the issue of most concern to Latinos (and voters overall): the economy.
McCain previously enjoyed a profile that could appeal to Hispanics in some ways. On immigration, for example, the Arizona senator joined with Senator Edward Kennedy to craft legislation that would give illegal immigrants a path to citizenship. But during his bid for the Republican nomination, McCain shifted right and distanced himself from his own bill.
Democrats cannot take the Hispanic vote for granted, however. Despite McCain's shift on immigration, he remains a formidable opponent. He is more competitive with Obama than a generic party match-up would suggest. McCain will likely seek to blunt the Democrats' advantage on the economy by stressing national security and social issues like abortion and gay marriage on which many Hispanics hold conservative views.
But Obama has an attractive profile for Hispanic voters. They are particularly impressed with his background as an urban community organizer and early opposition to the Iraq war.
The key for Obama and the Democrats to retaining Hispanic support will be to educate voters about the Senator's personal and political credentials and to frame the election around the economy. Obama's message of change, tax cuts for the middle class, and universal health care appeal to Hispanics, just as they resonate with voters overall. Lou Dobbs and Rush Limbaugh might imagine that Hispanics have interests that diverge from those of most Americans. But that's just another myth.