Sarah Palin is trying to seduce independent voters. But she comes across like a whip-wielding mistress who wants to discipline a naughty America.
Republican strategists have made it clear that the GOP's only chance to win is by reframing the election as a battle of images. And right now, Palin is the pinup queen in that war. She's feisty, she's a mom, she's from a frontier state, she guns down wolves from the air, she's a devout Evangelical, she poses as a reformer, and she insults the Washington elites.
And large numbers of Americans think she's hot.
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Never mind that on the issues, Palin and McCain are indistinguishable from George W. Bush. Never mind that the GOP's policies have failed and its ideology is incoherent. Never mind that McCain's speech at the convention was pathetically empty, little more than a display of his torture scars and a bombastic promise to "fight" the very practices he has happily supported as a loyal GOP foot soldier.
No, none of that matters. Because Palin's a woman, and even more, a babe, suddenly she and her party have been magically transformed into fresh-faced reformers. Like Kafka's "Metamorphosis" in reverse, the giant, hideous beetle that was the GOP has suddenly been reborn as a vigorous youth -- one that even claims to be a "maverick."
At a conscious level, the Republican duo are masquerading as reformers who will "clean up Washington." But their unconscious appeal may be more important. By choosing Palin, McCain and the GOP have elbowed the Democrats off the dance floor. In a bizarre turnaround, the uptight Republicans are suddenly the party of sex, women, fun. They're all about spontaneity, bucking convention, letting their freak flags fly. If it feels good, do it! Let Mr. Dignified, Obama, drone on about the economy or the resurgence of the Taliban or whatever boring downer of a subject he wants to lecture us on. Let that long-winded Joe Biden carry us back to that Poli Sci 201 class we fell asleep in. Hey, did you check out Palin's rack? It's party time in America!
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The problem for the GOP, however, is that for independents, Palin comes across as someone who's going to drill them. Strict biblical literalism, trying to ban books, denying human responsibility for global warming and launching nasty vendettas against foes may put lead in the pencil of unreconstructed Bush supporters, but for those who haven't already signed up for the extreme GOP agenda, they're about as seductive as a great white shark in Victoria's Secret lingerie.
Palin was brought in to appeal to women and to independent, socially conservative voters in small towns. But aside from the crude fact of her gender, she has nothing to offer women who don't share her out-of-the-mainstream cultural values. Palin's opposition to abortion is so extreme that she refuses to even make an exception in cases of rape or incest. She sees nothing wrong with Guantánamo, the Bush administration's Big Brother-esque "Protect America Act" and the gutting of habeas corpus. She praises altruism and selflessness, except when Democrats do it (or it involves helping poor black people). She believes that God is constantly intervening in her daily life. These aren't "traditional values" -- they're radical ones. They worked for George W. Bush, but times have changed -- McCain/Palin can't win just with a base of hardcore Republicans and religious fanatics. They need the independents. And Palin's image as a maverick may pull some independents in, but that image is like a rub-on tattoo -- it won't last long.
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http://www.salon.com/opinion/kamiya/2008/09/09/mistress_palin/index1.html