Fear, Anger, Hope and Inspiration Will Decide Health Care Battle
Robert Creamer
Political organizer, strategist and author
Posted: July 30, 2009 08:35 AM
Hope and change will not win out if we don't engage populist anger. But success also requires that we paint a clear, positive picture of a future where ordinary Americans no longer have to worry that they may not have access to health care.
People aren't engaged and motivated by statistics or "policies." The prospect of an "insurance exchange" will not inspire people to take a risk on change. To win this battle we need to get people to imagine what it would be like if they no longer had to worry that if they got sick and then lost their job, they might also lose their health care. We have to remind them that 14,000 people are losing their health insurance every day -- and they could be next. They have to visualize the insurance company CEO who gets the $73 million golden parachute and received a salary of $5,585 an hour ($12.2. million per year).
In fact, to win this -- or any other major political battle -- we need to remember that changing people's opinions and motivating them into action is mainly about engaging their emotions -- hope, fear, anger, inspiration. That means we need to make the issues at stake palpable. People need to experienced them in the concrete, not as abstract concepts. They need to be turned into images, stories and symbols that can make people see, feel, hear and taste the issues, not just think about them.
That brings us to inspiration. President Obama's ability to inspire is an enormous political asset. Being inspired is basically the feeling of empowerment -- empowerment to overcome odds -- to overcome fear. In the same way a blast furnace turns iron ore and coke into steel, inspiration transforms fear and anger into hope.
We need to inspire the country that change is possible and will bring about a better health care system. We need to inspire Members of Congress that they can overcome their fear of insurance companies and special interests, and make history. We need to keep our own base inspired in order to keep them mobilized.
In fact, our ability to compete with the insurance companies and the merchants of fear is entirely contingent on our ability to keep our base engaged and energized.
That is one of the critical reasons why, in order to be successful, a health insurance reform plan must include a strong public health insurance option.MORE and a Good Read at........
http://www.huffingtonpost.com/robert-creamer/fear-anger-hope-and-inspi_b_247617.html