For OpEdNews: Drew Westen - Writer
According to news reports, today Republican minority leader and Coppertone model John Boehner will give his "closing argument" to the American people on why they should throw out the Democrats and kill the Obama-Pelosi-Reid "job-killing agenda." He will be returning to his working class roots, speaking at a piping manufacturing plant, an unusual venue these days for a man who is seen much more frequently at gatherings of Wall Street executives with open checkbooks and the males-only country club where he works on his tan when not making the rounds at other clubs with industry lobbyists.
Either the Speaker-to-be is following the model of Michael Steele and free-lancing, or Karl Rove and the Republicans believe it is safe or even advantageous to bring him out in public after the White House made an effort to put Boehner's face on what a Republican majority might look like, with the president invoking his name eight times in one speech.
I have to admit that at the time I was agnostic as to whether it made sense to try to brand him at this late date, as Boehner has minimal name recognition among voters. But the White House was no doubt responding to three realities.
First, Boehner is an unknown to most Americans, which means that, unlike most Republicans in the news, he has not been well branded by the GOP -- which means for once Democrats might actually brand someone or something first rather than playing catch-up. Second, Boehner would indeed be the highest-ranking Republican were the GOP to assume control over the House (other than of course Karl Rove, who is now directing traffic on the right side of the street in Washington again). And third, a concrete face is always better than an abstraction when telling a story, and other than perhaps Sarah Palin, who Republicans could alternately accept and decline as the leader of their party, Boehner's tanned visage and history as errand-boy for virtually every major corporate special interest in his two decades in Washington (including his stint as the Marlboro Man, handing out tobacco lobby campaign checks to his fellow Republicans on the floor of the House) made him a potential counter-villain to the Republican's bogeywoman, Nancy Pelosi.
http://www.opednews.com/articles/Bringing-Up-Boehner-by-Drew-Westen-101008-761.html