It goes against our nature; but the left has to start asserting its own values
The progressive attempt to appeal to self-interest has been a catastrophe. Empathy, not expediency, must drive our campaigns
George Monbiot
guardian.co.uk, Monday 11 October 2010 20.59 BST
So here we are, forming an orderly queue at the slaughterhouse gate. The punishment of the poor for the errors of the rich, the abandonment of universalism, the dismantling of the shelter the state provides: apart from a few small protests, none of this has yet brought us out fighting.
The acceptance of policies that counteract our interests is the pervasive mystery of the 21st century. In the US blue-collar workers angrily demand that they be left without healthcare, and insist that millionaires pay less tax. In the UK we appear ready to abandon the social progress for which our ancestors risked their lives with barely a mutter of protest. What has happened to us?
The answer, I think, is provided by the most interesting report I have read this year. Common Cause, written by Tom Crompton of the environment group WWF, examines a series of fascinating recent advances in the field of psychology. It offers, I believe, a remedy to the blight that now afflicts every good cause from welfare to climate change.
Progressives, he shows, have been suckers for a myth of human cognition he labels the enlightenment model. This holds that people make rational decisions by assessing facts. All that has to be done to persuade people is to lay out the data: they will then use it to decide which options best support their interests and desires.
More:
http://www.guardian.co.uk/commentisfree/cif-green/2010/oct/11/left-values-progressive-self-interest