uProtect.it, a new application from Reputation.com

[katty]

more:
http://www.thedailybeast.com/blogs-and-stories/2011-01-26/facebook-privacy-breakthrough-reputationcoms-ceo-on-uprotectit/?cid=hp:mainpromo8

uProtect.it, a new application from Reputation.com, enables users to restrict who can see their data on Facebook. David Kirkpatrick tracks down Reputation.com CEO Michael Fertik in Davos for more details on the tech bombshell—from its implications in revolts like Tunisia to whether it’ll be banned by Facebook.

A new application on Facebook gives users, for the first time, ironclad control over the data they post on the social-networking site.

uProtect.it, as the application is known, has not been announced by its creator, the small security company Reputation.com, but was reported in The Wall Street Journal’s Digits Blog on Monday. I ran into CEO Michael Fertik Tuesday night in Davos, Switzerland, at the World Economic Forum, where Reputation.com, formerly known as ReputationDefender, has been honored as a so-called Tech Pioneer, one of a small number of startups so designated each year and given a chance to attend the Davos conference. Fertik was excited about the potential of his new application, which enables users to carefully restrict who sees their status updates, photos, or videos, and which he says remains in the early stages of development. The Journal appears to have forced him a bit out of the closet, and he told me more about the product and its potential.

[MineralMan]

1. Of course, to use the application you have to allow it to access all

of your information and the information of all your Facebook friends. That information will sold to as many advertisers as possible, so as to flood your Facebook sidebar with meaningless adversising, thus enrichening Mr. Fertik.

Thank you for your cooperation.

[katty]

2. exactly

[MineralMan]

3. What I do is change my hobbies frequently, just to see what

ads show up. Currently, I'm thinking of taking up butterfly collecting and scrimshaw, just to see if there's an "ad for that."

[katty]

4. ha! good idea-mine would be interest in 'spinning wheels' and

'butter churning'

[MineralMan]

5. A fine pair of interests, indeed.

[customerserviceguy]

6. Be careful, you might be surprised what you'd get for 'butter churning'!

:evilgrin:

[katty]

7. oops! yes, i suppose it could be rather suggestive...hmmmmm