http://www.economist.com/node/18904112ONE OF THE world’s most profitable news organisations is Fox News, an American cable-news channel that is part of Rupert Murdoch’s News Corporation. In 2010 it is thought to have made a profit of over $800m on revenues of $1.5 billion, according to SNL Kagan, a research firm—more than its rivals CNN and MSNBC put together. Fox was set up in 1996 by Roger Ailes, a former media adviser to three Republican presidents, specifically to appeal to conservative viewers. Its star hosts, such as Bill O’Reilly and Sean Hannity, offer distinctively right-wing opinion and commentary, though the channel insists that its news reporting is unbiased. Fox is famous for being opinionated rather than for being profitable. Bill Shine, head of programming at Fox News, thinks these two characteristics are related. “We offer opinions not seen anywhere else,” he says.
In a world where millions of new sources are emerging on the internet, consumers are overwhelmed with information and want to be told what it all means. Fox is not the only news organisation that is unafraid to say what it thinks and is prospering as a result. Other examples include Al Jazeera’s unabashed support for reform in the Arab world, Jon Stewart’s satirical take on the news in the “Daily Show”, Rush Limbaugh’s hugely popular conservative radio show or even The Economist. Perhaps significantly, MSNBC, which has lately been positioning itself to appeal to a left-wing crowd, is picking up viewers (see chart 5). “It’s not quite as political as what Fox does,” says Phil Griffin, the president of MSNBC, “but we definitely have a progressive sensibility, a sensibility to the left.”
CNN, meanwhile, continues to lose out to its more strident rivals, in prime time at least. Mr Griffin, himself a former CNN employee, reckons that the channel has failed to move with the times by favouring the “disinterested, at-arm’s-length anchor”. Mark Whitaker, CNN’s managing editor, disagrees. He says his (highly profitable) channel is known for “integrity and avoiding cheap opinion”, and for providing more global coverage than its rivals. “In this day and age you should have a point of view, but not necessarily one that’s rooted in knee-jerk ideology,” he says.