It is the close races that establish the reputations of great political strategists, and few have ever been closer than the 2000 presidential election. From the tumult of the lengthy recount, the absentee-ballot dispute, the charges of voter fraud, and, ultimately, the Supreme Court decision, George W. Bush emerged victorious by a margin of 537 votes in Florida—enough to elevate him to the presidency, and his chief strategist, Karl Rove, to the status of legend.
But the 2000 election was not Rove's closest race. That had come earlier, and serves as a greater testament to his skill. In 1994 a group called the Business Council of Alabama appealed to Rove to help run a slate of Republican candidates for the state supreme court. This would not have seemed a plum assignment to most consultants. No Republican had been elected to that court in more than a century. But the council was hopeful, in large part because Rove had faced precisely this scenario in Texas several years before, and had managed to get elected, in rapid succession, a Republican chief justice and a number of associate justices, and was well on his way to turning an all-Democratic court all Republican. Rove took the job.
The most important candidate among the four he would run that year was a retired judge and Alabama institution by the name of Perry O. Hooper, of whom it is still fondly remarked that in the lean years before Rove arrived he practically constituted the state's Republican Party by himself. A courtly man with an ornery streak and a stately head of white hair, Hooper seemed typecast for the role of southern chief justice, a role he hoped to wrest from the popular Democratic incumbent, Ernest "Sonny" Hornsby.
At the time, judicial races in Alabama were customarily low-key affairs. "Campaigning" tended to entail little more than presenting one's qualifications at a meeting of the bar association, and because the state was so staunchly Democratic, sometimes not even that much was required. It was not uncommon for a judge to step down before the end of his term and handpick a successor, who then ran unopposed.
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If this year stays true to past form, the campaign will get nastier in the closing weeks, and without anyone's quite registering it, Rove will be right back in his element. He seems to understand—indeed, to count on—the media's unwillingness or inability, whether from squeamishness, laziness, or professional caution, ever to give a full estimate of him or his work. It is ultimately not just Rove's skill but his character that allows him to perform on an entirely different plane. Along with remarkable strategic skills, he has both an understanding of the media's unstated self-limitations and a willingness to fight in territory where conscience forbids most others.
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http://www.theatlantic.com/doc/200411/green
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