http://www.fair.org/extra/9502/language-control.htmlexcerpt:
Since winning control of Congress, Rep. Newt Gingrich (R.-Ga.) has constantly complained about "destructive" and "negative" coverage from the "liberal elite media."
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But the clearest expression of Gingrich's philosophy of media came in a GOPAC memo entitled "Language: A Key Mechanism of Control." Distributed to GOP candidates across the country, the memo's list of words for Democrats and words for Republicans was endorsed by Gingrich in a cover letter: "The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language." Next time you hear Gingrich complain about media focusing on the negative, refer back to these lists.
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Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!
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liberty... commitment... principle(d)... unique... duty... precious... premise... care(ing)... tough... listen... learn... help... lead... vision... success... empower(ment)... citizen... activist... mobilize... conflict... light... dream... freedom...
peace... rights... pioneer... proud/pride... building... preserve... pro-(issue): flag, children, environment... reform... workfare... eliminate good-time in prison... strength... choice/choose... fair... protect... confident... incentive... hard work... initiative... common sense... passionate
...more...
the list of "negative" words and more "positive" words can be found at the link.
How many times did *Co use "duty" and "hard work" in his 1st debate?
Was he using a code to get his "base"? The zombies that have had these words drilled into them never even know what hits 'em.
Remember when they decided that they wouldn't allow Osama's tapes to be played because he might be talking in code? Well, there's how they do it.