Should Sinclair Management Be Liable to its Shareholders for Putting Politics Over Business?
On Friday, October 22, Sinclair Broadcast Group pre-empted an hour of regularly scheduled programming to air what the company described as a "special one-hour news program." The program, "A POW Story: Politics, Pressure and the Media," included footage from "Stolen Honor: Wounds That Never Heal," a documentary that portrays Senator John Kerry's protests against the Vietnam War in a negative light. But it also included some clips from a pro-Kerry documentary and commentary from Kerry supporters.
Though Sinclair has denied it, press reports suggest that its stations--which include affiliates of every major network--were originally going to air "Stolen Honor" in its entirety, without any accompanying pro-Kerry footage. That plan, however, triggered a boycott movement, led by Kerry supporters who objected to the content of Stolen Honor, to Sinclair's failure to air programs equally critical of President Bush, and to the timing of the program. And that movement reportedly caused sponsors to put pressure on Sinclair to revise its programming. Ultimately, "A POW Story," in addition to presenting both pro- and anti-Kerry footage, focused nearly as much attention on the controversy surrounding the program itself as on Kerry's anti-war activities.
Meanwhile, a Sinclair press release denied that the company caved to outside pressure or changed its plans, asserting that it had never formally decided to air all of "Stolen Honor" in the first place. Given the content of the program Sinclair did show, however, the denial is open to question. Was the plan all along to run a program presciently responding to a controversy that did not yet exist at the time the company first decided to run the program?
Whatever the cause of Sinclair's reversal, Sinclair's critics are not satisfied. Sinclair faces legal action or potential legal action on at least four fronts. In this column, I will discuss those suits--and focus, in particular, on how one of them raises interesting and important issues at the intersection of corporate law and the First Amendment.
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Should Sinclair Management Be Liable to its Shareholders for Putting Politics Over Business?