Bringing It Home to Values ( How to talk to conservatives)

[MissMarple]

http://www.rockridgeinstitute.org/projects/strategic/conceptlevels

Why do facts and statistics just bounce off conservatives as if they are irrelevant? First identify the underlying American and moral value that you are addressing frames the issue and brings it into the realm of common sense. More... It's good. :D

and here is some more...

"Progressives must rethink their policy goals in terms of values. There are always underlying moral reasons for supporting certain policies and opposing others. The first task then becomes identifying the values behind any given policy.
The system involves three Conceptual Levels that can be remembered by using the mnemonic V-I-P:
Level One: Values
Level Two: Issue Areas
Level Three: Policies
The temptation for progressives is usually to talk about policies in terms of statistics: affirmative action is necessary because African Americans make up 14.7% of the current college-aged population but only 8% of college students <1>. Seat belt laws are needed because 9,200 people died needlessly in motor vehicle accidents in 2000, and because injuries to less than one-half of 1% of the population cost the rest of us $26 billion <2>.
This may be true. But eyes and ears glaze over at statistics if they aren’t contextualized in terms of values. The question progressives don’t often answer explicitly is: Why do these statistics matter to us?
Here are conceptual level structures for the same two issues:"

(Sorry,the nifty little paradigm thingy didn't copy.)