http://www.latimes.com/news/nationworld/nation/la-na-kerrylose4nov04.story ELECTION 2004 / THE WHITE HOUSE
Kerry's Vision Not Clear, Analysts Say
The Democrat let his opponents define him to voters long before he sharpened his critique of Bush, experts think.
By Matea Gold
Times Staff Writer
November 4, 2004
BOSTON — Sen. John F. Kerry had nearly all the ingredients to mount a successful challenge to President Bush: a tepid economy, an unpopular war plagued by setbacks, and a fiercely motivated Democratic base.
But, in the end, political analysts and party strategists agree that the Massachusetts senator was missing one key element: a boldly rendered portrayal of himself and his vision for the country.
Counseled by aides who believed that Bush would be done in by his unpopularity and who advised the Democrat to run an upbeat campaign of reassurance, Kerry failed to fend off the Republicans' relentless assault on his character. Nor was he able to overcome the Bush campaign juggernaut.
"Their great failure early on — from the day the primaries ended through the summer — is that they allowed Bush to define them," said Democratic communications consultant Jon Haber.
By the time Kerry developed a unifying frame for his critique of the president — that all of Bush's choices were marked by bad judgment — it was already mid-September. <snip>