Jeff Cohen on the Media and the Election

[sarahlee]

Jeff Cohen on the Media and the Election
By Jeff Cohen
Remarks made at ILCA workshop in Washington, D.C., Nov. 12, 2004

I had an ulterior motive in wanting to come to DC today.

I'm in search of the political genius who thought it would pass the smell test with swing voters if Kerry suspended his campaigning 12 days before the election and went duck-hunting in Ohio. Swing voters are often highly misinformed, but they're not stupid.

As labor communicators, you have an understanding of working people and swing voters that the high-priced Democratic Party strategists seem to lack. They pander to stereotypes of what a swing voter is. Democratic Party strategists need your help. And labor communicators can help in developing language that emphasizes economic and social justice as issues of morality and values.

You all know about journalists embedded with the troops in Iraq. I started out as a media critic at FAIR and, as if in a slow-motion nightmare, I ended up embedded inside the mainstream media. I've worked as a panelist/commentator over the years at all three cable news channels.

What I've found inside TV news is a drunken exuberance for stories involving celebrity, lurid crime and sex scandal -- matched by a grim timidity and fear of offending the powers that be, especially if they're conservatives. The biggest fear is of doing anything that could get you or your network accused of being liberal.

In 2002, I was an on-air commentator at MSNBC, and also senior producer on the "Donahue" show, the most-watched program on the channel. In the last months of the program, before it was terminated on the eve of the Iraq war, we were ordered by management that every time we booked an antiwar guest, we had to book 2 pro-war guests. If we booked two guests on the left, we had to book 3 on the right. At one meeting, a producer suggested booking Michael Moore and was told that she would need to book 3 right-wingers for balance. I considered suggesting Noam Chomsky as a guest, but our studio couldn't accommodate the 86 right-wingers we would have needed for balance.

When we look at the media's role in the 2004 election, we make a mistake to focus on election coverage per se. The basis for Bush's victory was in place way before 2004. At the end of last year, a huge study done by the University of Maryland's PIPA, the Program on International Policy Attitudes, found that most of those who got their news from the commercial TV networks held at least 1 of 3 fundamental "misperceptions" about the war in Iraq (and some held 2 or 3 of them):

-- that Iraq had been directly linked to 9/11
-- that WMDs had been found in Iraq
-- that world opinion supported the U.S. invasion of Iraq.

Viewers of Fox News, where I worked for years, were the most misled. But strong majorities of CBS, ABC, NBC and CNN viewers were also confused on at least one of these points. Among those informed on all 3 questions, only 23 percent supported Bush's war.

How can you have a meaningful election in a country where, according to polls, half or more of the American people don't know who attacked us on 9/11? They think Saddam Hussein was involved.

To help Bush mislead Americans, Fox News Channel required that the banner "War on Terror" run when Iraq was discussed.

More...
http://www.ilcaonline.org/modules.php?op=modload&name=News&file=article&sid=1041&mode=thread&order=0&thold=0

[grasswire]

1. thanks for posting that...

..he's a great guy.

[JI7]

2. great article, very informative even to those of us who know the media are

whores.

tv news, especially cable news truly is disgusting junk.