What people need, people tend to find. If they don't find it by themselves, there are always those willing to provide it . . . usually for a price. In this case, it appeared literally right before their eyes. Salvation, forgiveness, aggrandizement, self-esteem, courage, moral superiority, all of it was beaming to them right from heaven itself, and onto their television screens. Satellite delivered televangelism was born on that day back in 1975. I watched it hatch. Suddenly it was everywhere. There was never a time in modern history when it was "needed" more. From the flickering boxes in America's living rooms came the siren call to her desperate multitudes. "Hey you out there in TV land, whatever you've done, and to whomever you've done it, no worries. Put down that bottle, throw away that needle, stop punching your wife, whatever. All is forgiven . . . or can be. In fact, you can instantly become superior to those infidels who've not found the light and The Way and have done so much to degrade you for so long. Just listen to me, then send cash, check, or money order to the address on your screen. You'll be the best there is, brothers and sisters, the best there is. Trust Jesus. Trust me. Send a check. Halleluiah!
Given that so very many of "Christian" fundamentalism's contemporary American adherents believe that they have failed in the eyes of those who follow more moderate religious or societal paths, and given the widespread genetic proclivity toward belonging, they also needed something more extreme than rational theology to light their way back from the abyss. They needed to be a part of something so extreme, so strident that it would also provide them the psychological wherewithal to dismiss their moderate fellows' judgments of them. That would require a system of beliefs and strictures so rigorous, so abstemious that it would also serve to obviate or at least trivialize the beliefs and behaviors of their moderate Judeo-Christian counterparts, and those of enlightened liberal practitioners of any religion and religious thought, thus discrediting those they saw as their mortal judges and despicable scholarly elites, their betters. Once again, they needed an escape from reality. They needed a mind fix.
http://www.onlinejournal.com/Commentary/122304Stasi/122304stasi.html