Stern Ratings Surge in Boston, Chicago, L,A.

[rumguy]

"On Friday, FMQB reported that Howard Stern topped the Winter 2004 Arbitron morning show ratings in his hometown New York market. In the wake of his public verbal assaults on the FCC, Clear Channel, and George W. Bush over the past few months, Stern has also seen a dramatic increase in his numbers in Boston, Los Angeles and Chicago.

In Boston, where WBCN was the first affiliate to 'Stand Up For Stern,' Howard vaulted from a sixth place 4.6 12+ in the Fall to a second-place 8.2 in the Winter.

In L.A., Stern advanced from sixth to fourth 12+ (3.7-4.2) on KLSX during the Winter survey, which covers January 8-March 31. Stern's rants began in earnest on February 26 -- the day Clear Channel suspended him in six markets -- so March is where you'd expect to see the biggest spikes. That's the case in L.A., where Stern had the number-one morning show in the extrapolated March monthly -- 5.4 12+ and 7.0 adults 25-54. He also tied KROQ's Kevin and Bean for first in 18-34 (in March) with a 9.6.

In Chicago, Stern leapt from 15th place in the Fall to ninth in the Winter. In the 25-54 demo, he went from sixth to third. "

I love this. Stern has been going after the shrub on an almost daily basis.

www.howardstern.com

[Bombtrack]

1. Who's beating him in all these places? Local turds I guess

It definetly isn't Imus. In Boston I guess it must be Mattie in the Morning or some other unedgy milquetoast show.

[dbt]

2. This is HUGE!

You do NOT post ratings increases like these unless you have something that people are really interested in hearing. Clear Channel would kill to get one tenth of the increases that Stern has shown in some MAJOR markets.

A one-point gain can be worth millions of dollars in advertising revenue; when you double your previous shares, you have a license to print money!

Two things are at work here. One is the curiousity factor; some people will tune in to Stern just to see what all the fuss is about. The other factor is that Stern is saying things about bu$h that very many Americans want to hear. It is very likely that Stern's exisiting fan base is listening longer, which will also serve to pump up his numbers.

Keep an eye on Stern's ratings. I expect that they will taper off a bit as the "new" wears off, but he should largely hold on to his new position--especially when you consider the fact that the Regime will constantly feed him new ammunition.

Go Howard!
:evilgrin:
dbt

[NewJeffCT]

3. I did tune back in until Air America went live

It was nice to see he had changed from close-minded support of the Iraq war to Anybody But Bush. He's always been against the Religious Reich, but I don't think he even realized the extent of their power, and he is hopefully waking Americans up to our creeping Theocracy.

[leesa]

4. This is great. Young people really like him and it may be the only place

they hear the truth about the Crime Family.