Sickening.
http://www.boxofficemojo.com/articles/news/?id=040627bo.htm'Fahrenheit 9/11' Ignites Box Office Passion
by Brandon Gray
June 28, 2004
HOLLYWOOD (Box Office Mojo) – Over three million people elected Fahrenheit 9/11 to be the No. 1 movie of America.
Incensing as many as it's entrancing, writer-director Michael Moore's Bush bash celebrated over the weekend with
$23.9 million at 868 theaters, beating co-distributor Lions Gate's $21.8 million estimate on Sunday by 9%. Lions Gate released the picture along with IFC Films and Fellowship Adventure Group -- the latter quickly formed by Miramax chiefs Bob and Harvey Weinstein to release the $6 million picture after buying it back from corporate parent Disney. Around $10 million was spent on prints and advertising, less than a third of the average Hollywood release.
The estimate for Fahrenheit 9/11 was trounced thanks to a much stronger than expected Sunday. Breaking the weekend down, the picture attracted nearly $8.6 million on Friday, fell 5% on Saturday to about $8.1 million, but then eased just 12% to around $7.2 million on Sunday. By comparison, the other wide releases in the marketplace experienced Sunday drops ranging from 22% to 35%.
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Fahrenheit is also the first documentary to land in the weekend top five, let alone be No. 1. Its opening topped Quentin Tarantino's Pulp Fiction's $9.3 million as the best ever for a Cannes Film Festival Palme d'Or winner, and it was Tarantino's jury that handed Moore the prize this year.