From
http://airamericaradio.com/bin/blogExcerpts.cfm?blogId=1&prg=3WHY THE NEW NAME?
As of July 12, “The O’Franken Factor” is changing its name. No matter how hard we tried, Bill O’Reilly wouldn’t sue us. Since that was the whole point of the name “The O’Franken Factor” – to get sued by O’Reilly – we have decided the time has come to change it.
O’Reilly made Fox sue me to stop publication of my book, Lies and the Lying Liars Who Tell Them, A Fair and Balanced Look at the Right. And, of course, Fox was laughed out of court. I guess O’Reilly knows that old Texas saying: “Fool me once, shame on…shame on you…fool me, you can’t get fooled again.” I think it’s an old Texas saying. I heard George W. Bush say it once. Once. I don’t think he could ever say that again.
Other than the absence of a lawsuit, the name “The O’Franken Factor” has served its purpose. It has annoyed O’Reilly to such an extent that he has broken his self-imposed rule never to dignify my almost daily indictments against him with a response (other than that lawsuit), and now spews crazy-ass nonsense about me pretty much constantly.
And yet, the OFranken Factor has, as a title, had its limitations; its own natural life span. It has not, by itself, infuriated Rush Limbaugh nor has it aggravated President Bush. We have been forced to rely on the internal program content to do that. And while we considered adopting the new name “The O’Limbaugh Factor” or “The O’President Bush Factor,” somehow they didn’t have quite the same ring to them.