Unilever, the parent company, needs to get the message from all of us.
Slim-Fast (see: www.unilever.co.uk/unileverintheuk/slimfast.html)
‘Each Slim.Fast meal contains one third of everything you need to eat in a day - protein, carbohydrate, essential fatty acids, fibre, vitamins and minerals - an ideal food in around only 200 calories’ <14>.
Slim-Fast was bought by Unilever in 2000, and is now one of Unilever’s top-performers.
Unilever CEO FitzGerald (obviously suffering from Nutritional Schizophrenia) likes to say he bought the ice-cream company Ben & Jerry's on the same day he bought Slim-Fast because "one makes you fat, and the other makes you thin" <15>.Hunger evidently is a pre-eminent problem in the South, while obesity is a big problem in the North. Hunger and obesity should be considered as two sides of the same medal. Food corporations can now exploit the opportunities (in this case: fighting overweight) opened up by the culture of over-consumption, which they themselves have created. In addition, advertisements & TV commercials add to pressure (particularly on women) to look slim (if not skinny), and enlarge the growth potential for companies such as Slim-Fast.
Slim-Fast sells shakes (milk- or soy-based), drink powders, and snack bars through retailers in the US and Europe under the Slim-Fast and Ultra Slim-Fast names. As these names suggest, Slim-Fast capitalises on the needs of weight-conscious consumers. It has marketed products aggressively, hiring celebrity endorsers such as former baseball manager Tommy Lasorda and TV's Kathie Lee Gifford; Lauren Hutton is the company's latest spokesperson <16>.
Unilever and Slim-Fast have developed an Internet-based service that offers advice on health management and vitality. You can even join in the Slim-Fast "It Pays to Lose" Instant-Win Game <17>. No purchase necessary to enter or win; just fill in your details (which will be used by the company to sharpen its marketing strategies).
• ‘Avoid embarrassing moments’
You can do your online shopping as well. ‘Avoid those embarrassing moments. Purchase products like Slim-Fast online, from the privacy of your home or office. When you shop online for diet aids, you'll never have to face a clerk again!’ <18>.
Visit Slim-Fast online:
http://sweepstakes.yahoo.com/slimfast• Light-weight citizens
'Slim.Fast has the longest clinical trials running of any slimming programme - in Pound, Wisconsin the population using Slim.Fast for weight control for the past five years is now an average 11.5kg lighter than the population in a nearby town' <19>.
• Safety Alert
On 3 August 2000, Slim-Fast (voluntarily) recalled more than two million milk-based shakes, saying they may present a low risk of temporary gastrointestinal sickness and should not be consumed. The shakes were being pulled off supermarket shelves due to a "manufacturing problem" <20>.